📈 GA4 Looker Studio Dashboard 📊

Designed with freelancers, small digital ad agencies, and business owners in mind. But helpful to any digital marketing analyst! 😉

Make sense of your Google Analytics 4 data without navigating the GA4 interface! This GA4 Looker Studio Dashboard is designed to simplify your analytics, so you can focus on making actionable data-driven decisions to grow your business and discover trends on your website or provide recommendations for clients.

The dashboard connects to your Google Analytics 4 property and includes options to filter, cross-filter throughout the report, drill down on visualizations, and options to include additional metrics comparing data to the previous period, but you can easily update to compare year over year data.

The report is structured to include:

1️⃣ Overview - Get a snapshot of your website’s performance, with key metrics like total users, average session duration, and bounce rate. This overview is your one-stop summary to see how your website is performing at a glance.

2️⃣ Acquisition - Understand where your audience is coming from with detailed insights into traffic sources, including organic, direct, social, and paid. Track new vs. returning visitors, analyze user behavior across channels, and uncover the sources that drive your best traffic.

3️⃣ Content - Analyze your website’s top-performing pages and content. See which pages engage users the most, identify underperforming content, and optimize your content strategy based on real-time data.

4️⃣ Events - Dive into the specific actions users take on your site. From clicks to form submissions and video plays, the Events Page tracks your key events so you can measure engagement, conversions, and interactions that matter to your business goals.

5️⃣ Campaigns - Gain a clear picture of your marketing campaigns’ effectiveness. Track campaign performance by source, medium, and campaign ID, and measure ROAS (Return on Ad Spend) to make informed decisions on ad spend and optimize for conversions.

Dashboard Options ⬇️

Free Version:

• Ability to view the dashboard
• Use Cases
  • To provide inspiration and a template to create a dashboard for clients
  • Ability to screenshot reporting for clients for Slides or Powerpoint presentations if you have access to GA4 account.

Standard:

• Ability to view the dashboard
• Connect any GA4 property to demo dashboard
• Copy dashboard an unlimited number of times
• Customize and personalize dashboard
• 2 support tickets to help you customize your dashboard or troubleshoot any issues you may encounter when connecting data
• Use Cases
  • Create dashboards for your clients (or your business) in minutes

Premium:

• Ability to view the dashboard
• Connect any GA4 property to demo dashboard
• Copy dashboard an unlimited number of times
• Customize and personalize dashboard
• 5 support tickets to help you customize your dashboard or troubleshoot any issues you may have when connecting data
• Use Cases
  • Manipulate data and add additional context to the dashboard to personalize for clients
  • Looking for advanced reporting capabilities with the help of an expert

ℹ️ Need Additional Help?

Hi!

I am a soloprenuer specializing in analyzing, and interpreting digital marketing and website data to uncover valuable insights to optimize website performance and digital marketing campaigns. I develop analytics-driven strategies to enhance your online presence, increase conversions, and maximize ROI.

Feel free to checkout my website for more information on my other services or if you have an idea for a dashboard you would like me to create.